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Scott Wanamaker
Proud Zapponian. Accomplished Ecommerce Marketer. Attribution Expert. Loves to talk all things digital marketing.
Scott Wanamaker is an accomplished digital marketing leader currently serving as the Senior Manager of Performance Marketing at Zappos Family of Companies.1 With extensive experience in the field, he has established himself as an expert in ecommerce marketing and attribution.2
Professional Background
Scott's career at Zappos spans nearly a decade, having moved from New York to join the company approximately 10 years ago.2 His role focuses on various aspects of digital marketing, including:
- Performance marketing strategies
- Ecommerce optimization
- Attribution modeling
Expertise and Interests
Scott is known for his:
- Proficiency in digital marketing techniques
- Expertise in attribution models for ecommerce
- Passion for discussing all aspects of digital marketing2
He often shares insights and experiences from his work in the digital marketing space, contributing to professional discussions on platforms like LinkedIn.3
Education
Scott's educational background includes studies at SUNY Empire, which has likely contributed to his professional development in the marketing field.1
As a Senior Manager at Zappos, Scott Wanamaker plays a crucial role in driving the company's performance marketing initiatives, leveraging his extensive experience and expertise in the digital marketing landscape.
