Scott Clark

Scott Clark is a highly experienced digital marketing professional with over 25 years of expertise in SEO (Search Engine Optimization) and SEM (Search Engine Marketing).1 He is currently the Senior Digital Marketing Consultant at BuzzMaven, Inc., a position he has held since founding the company in January 1998.1

Career Highlights

Scott's career in digital marketing spans several decades, with a focus on delivering exceptional results for his clients:

• He works directly with leadership in firms ranging from $15 million to $4 billion in annual recurring revenue, across various B2B and DTC market verticals.1
• Scott has consistently achieved impressive outcomes, such as delivering top rankings for a $3 billion+ design-build-engineering firm and halving Google Ads cost-per-lead for a top-ranked online legal services firm.1
• He has expertise in Google Ads, Microsoft Ads, Google Analytics, and other digital marketing tools, holding certifications in these areas.12

Professional Background

Before founding BuzzMaven, Scott had a background in software engineering:

• He worked as a Software Engineer and UX Designer at Pearson from 1992 to 1998.1
• Prior to that, he was involved in software engineering and UX development for Harvard Graphics at Software Publishing Corporation.1
• Scott also has experience in developing software for flight UX systems at Kaiser Electronics.1

Education and Certifications

• Scott holds a Bachelor of Science degree in Computer Science with a minor in Mathematics from Southern Illinois University, Carbondale.1
• He has numerous certifications, including Google Ads Video, Display, Shopping, and Search certifications, as well as being a Google AdWords Premier Partner and Bing Ads Accredited Professional.1

Expertise and Approach

Scott Clark is known for his comprehensive approach to digital marketing:

• He emphasizes the importance of analytics, business economics, and user experience (UX) design in successful digital marketing strategies.3
• Scott has experience in various aspects of digital marketing, including landing page design, email campaigns, and customer relationship management.2
• He has been featured on influential websites and has spoken at major conferences in the digital marketing field.2

Scott Clark's LinkedIn profile can be found at https://www.linkedin.com/in/buzzmaven/, where he shares more details about his professional experience and accomplishments.3