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Juan Ramon Sanfeliu Salvá
Performance Manager
Juan Ramon Sanfeliu Salvá is a seasoned Performance Manager at Havas Perú, specializing in performance marketing with over 13 years of experience. He has managed significant budgets, overseeing more than $50 million in performance marketing campaigns, primarily utilizing Google Ads.
Professional Background
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Current Role: At Havas Perú, he serves as the Business Digital Lead for Claro, focusing on digital marketing strategies.
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Previous Positions: His career includes roles such as:
- Digital Marketing Manager at VISIVA, where he managed digital strategies for educational brands.
- Director of Performance & Ecommerce at Digitas, and Director of Digital Media at Starcom.
- Head of Performance at Mindshare Perú, leading a team focused on performance strategies for BBVA Continental.
Expertise and Contributions
Juan is recognized for his expertise in creating and optimizing performance campaigns across various platforms, including Facebook Ads and Google AdWords. He is also a speaker at industry events, such as Google GROW in multiple countries, and has conducted training sessions on digital marketing automation and analytics.
Additionally, he teaches courses on digital advertising, particularly in PPC and web analytics, contributing to the education of future marketers in Peru.12
