Scott Lachut is a visionary strategist highly skilled in interpreting the evolving landscape of consumer culture and markets to anticipate future trends.

His expertise lies in conducting in-depth research and analysis to discern emerging opportunities and craft innovative strategies for a diverse array of renowned clients such as Facebook, American Express, and Nike.

Scott thrives on exploring new avenues and weaving connections between disparate fields to produce valuable insights and solutions that drive business success.

Having a background in BA with majors in English, Philosophy, and Religion Studies from Syracuse University, Scott currently imparts his knowledge as an Adjunct Professor at The City College of New York in Master's in Branding + Integrated Communications (BIC) program.

Previously, he held pivotal roles as Partner/President of Research & Strategy and President of Research and Strategy at PSFK, cementing his reputation as a thought leader in the industry.