Barry Tse

Barry Tse is a seasoned researcher whose career spans from commercial market research to studying the psychology of religion. With a wealth of experience in key Asian markets and a deep understanding of diverse cultures, Barry's journey led him to establish WisdomAsia (WA) and make it the exclusive China member of the Worldwide Independent Network of Market Research and Opinion Polls (WIN). He pioneered innovative methodologies such as personWA, integrating brand personality with customer engagement, and introduced advanced technologies like eye-tracking, EEG, and facial expression analysis in market research in China. Parallel to his corporate success, Barry's interest in the human psyche steered him towards pursuing a Ph.D. in Psychology focused on the psychology of religion at James Cook University Singapore. With a background in meditation and mindfulness, Barry designs courses that blend ancient wisdom with modern psychological practices. His continuous exploration of human motivations and beliefs has shaped his roles as a strategist, teacher, and thought leader.