Madonna Deverson

Madonna Deverson is a seasoned professional in the fields of marketing, strategy, and content creation. She is currently working as a Freelance Strategist and Content Writer under her own name.34

Professional Background

Madonna Deverson has over two decades of experience in the communications industry. Her expertise spans several areas:

• Strategy and Marketing: She has worked as a Senior Strategist, focusing on insights, business intelligence, consumer trends, and market research.56
• Research: Deverson is known as a respected researcher who has contributed to both advertising agencies and news media companies.3
• Content Creation: She has experience in crafting copy and developing brand and content strategies for agency clients.4

Current Roles

• Freelance Consultant: As an independent professional, Madonna offers services in strategy and marketing consultation.4
• Adjunct Professor: She teaches Brand Experience as part of the spring semester at BIC (Branding + Integrated Communications) at CCNY, which is a master's degree program.1

Skills and Expertise

Madonna Deverson's skill set includes:

• Market research scoping
• Copywriting
• Brand strategy development
• Content strategy
• Consumer insights
• Business intelligence

Industry Perspective

Deverson actively shares her thoughts on industry trends and developments. For instance, she has commented on generational marketing, specifically mentioning insights about Gen Alpha and their potential unique identity shaped by current events.2

Madonna Deverson's LinkedIn profile (username: madonnadeverson) serves as a platform for her to connect professionally and share her insights on various topics related to branding, marketing, and consumer trends.