Sarah Simpson

SVP, Head of Client Services at Ogilvy DC

Sarah Simpson is an experienced omni-channel marketer specializing in building strong brand-customer relationships through data-driven insights and personalized marketing initiatives. With a background in BA Economics and History from Vanderbilt University, Sarah has held prominent roles in various organizations.

Having served as the SVP, Head of Client Services at Ogilvy, Divisional Vice President at Holt Renfrew, and Chief Client Officer at Squareknot and MediaCom, she brings a wealth of expertise in loyalty programs, CRM, new business development, account management, and leading special projects. Sarah's consulting work in marketing spans strategy development, communications, segmentation, and analytics.

Sarah Simpson's career also includes positions as Principal at her consulting firm, Sarah Simpson Consulting, Managing Director at Mighty digital, direct + design, President at Proximity Canada in BBDO, and Director of Client Services at Ogilvy & Mather. Her dedication to fostering deep connections between brands and customers showcases her commitment to innovative marketing practices and client success.