Molly Goddard

Molly Goddard is the co-founder of Desmond & Dempsey, a luxury pyjama brand she launched in 2014 with her partner Joel Jeffery.12

Some key points about Molly Goddard:

• She is originally from Brisbane, Australia but moved to London in 2013.13

• The idea for Desmond & Dempsey came when Molly moved in with Joel in London and realized she needed new pyjamas that were both stylish and modest enough to wear around his friends.13

• Molly and Joel started the company in 2014, about a year after she moved to the UK.1

• Prior to founding Desmond & Dempsey, Molly worked briefly as a Digital and Community Manager at Courier and as an Account Manager at Fast Web Media.2

• She studied Mass Communication, Advertising, Marketing and Public Relations at Queensland University of Technology.2

• Molly describes Desmond & Dempsey as "a company centred around Celebrating Life at Home".2

• The brand has seen significant growth, especially during the COVID-19 pandemic when they grew 300% as people sought comfortable yet special clothing for home.3

• Molly and Joel run Desmond & Dempsey as a family business, with Joel's brother Christian initially helping with designs and later joining full-time to lead the design team.3

• They produce a publication called The Sunday Paper as part of their brand experience.4

Molly's approach to business emphasizes intimacy with customers, attention to detail in designs, and making everyday moments special through their products.34