Sarah Nichols

Sarah Nichols is a seasoned professional with over 20 years of global experience in sales and marketing, specializing in wine and spirit brands.

She is a passionate leader known for prioritizing consumer insight and strategic planning, with a strong focus on building high-performing teams through fostering collaboration and innovative marketing approaches.

Sarah holds a diverse educational background, including studies at renowned institutions like Harvard Business School Executive Education and Australian Graduate School of Management.

Her career includes significant roles such as Marketing Director at Bacardi, Interim Managing Director ANZ at Bacardi, and Head of Global Marketing at McWilliam's Wines, among others.

She has also served in various marketing and sales capacities at top brands like Brown-Forman, William Grant & Sons, and Seagram.

Additionally, Sarah has held leadership positions such as Chairman of the Board at Shop! Association Australia and New Zealand and Adjunct Professor of Marketing MBA at AGSM @ UNSW Business School.

Sarah's professional mantra revolves around 'INSPIRE, INNOVATE & UNLOCK POTENTIAL', reflecting her commitment to driving excellence in herself and her teams.