<a href="https://www.globenewswire.com/en/news-release/2021/12/07/2347297/0/en/EagleView-Technologies-Inc-Promotes-Marcy-Comer-to-Chief-Marketing-Officer-Construction-Utilities.html" target="_blank">EagleView Technologies, Inc. Promotes Marcy Comer to Chief</a>&nbsp;&nbsp;<font color="#6f6f6f">GlobeNewswire</font>

EagleView Technologies, Inc. Promotes Marcy Comer to Chief - GlobeNewswire

<a href="https://finance.yahoo.com/news/eagleview-technologies-inc-promotes-marcy-123000125.html" target="_blank">EagleView Technologies, Inc. Promotes Marcy Comer to Chief Marketing Officer, Construction & Utilities</a>&nbsp;&nbsp;<font color="#6f6f6f">Yahoo Finance</font>

EagleView Technologies, Inc. Promotes Marcy Comer to Chief Marketing Officer, Construction & Utilities - Yahoo Finance

Syracuse University

CMO  -  B2B  -  B2C  -  SaaS  -  Tech  -  apps

Austin, Texas, United States

EagleView

Chief Marketing Officer, Commercial Group

Chief Marketing Officer, Construction & Utilities

Vice President Marketing

Worked with various clients to build and optimize existing marketing teams into performance oriented, revenue generating teams.

Passage Marketing

Founder, Principal CMO

Spruce takes care of your chores so that you have more time to do what you love. Book services like laundry, housekeeping, dog walking and more through our app or site, and let our quality service providers make your home sparkle.

Spruce

Vice President of Marketing

Dosh

Seed Investor

- Acquired by Cardlytics) Hired as employee #3, core role was to build team from 0 to 10, develop strategy, and execute go to market plan to drive consumer acquisition and engagement and merchant adoption and retention while delivering exceptional spend efficiency.
- 1st among all apps in the App Store multiple times driving record breaking downloads, high value organic traffic and massive positive PR Impressions.
- Fastest growing card linked offer platform in the United States
- High impact growth model driving 3M+ card linked subscribers while achieving sustainable CAC and LTV in line with unit economics tied to revenue targets.
- Established Dosh as thought leader through targeted PR, conference schedule, and owned content strategy
- Delivered two top workplace designations enabling recruiting of world-class content from all corners of the globe.
- Developed plans and process that scaled to more than 100 employees, 3M+ active customers, 150K merchant doors.
- Key member of executive team assisting in development of investor decks and due diligence process from Seed C through Series B.

Manage team of three to develop promotional plan and drive traffic through all channels including email, paid and organic search, affiliate marketing, and app marketing. Report to leadership weekly multiple traffic variables and ROI on spend.
- Built team to support traffic goals, mentored and developed individuals to promotion.
- Developed promotional calendar and drove alignment across organizations.
- 2014 YTD attributed results of +16% sales, +2% sessions, +4.4% visitors, +10bps conversion, +15% total members in first year.
- Launched paid search program and developed tools to optimize organic search to quickly ramp channel resulting in +9% sales in one year.
- Implemented testing program in which each channel manager is responsible for executing a set number of tests per month. Test results are measured and reported weekly.

Amazon

Senior Manager of Marketing, Woot

- Launch <a href="http://AmazonSupply.com">AmazonSupply.com</a>
-  Drive awareness of business, industrial, and scientific supplies on <a href="http://Amazon.com">Amazon.com</a> and <a href="http://AmazonSupply.com">AmazonSupply.com</a> and overall traffic to the category
-  Develop marketing plans for the industrial category, brands, and promotional themes
-  Collaborate with strategic vendors to test and implement strategies and plans
-  Improve promotional performance YOY
-  Lead holiday planning and execution for category

Sr. Marketing Manager

P&L responsibility for $100MM annual SHC Home marketing budget for 2,100 Kmart and Sears US stores. Develop marketing strategy and lead team in planning of marketing plans and deliverables required by holding company.  Ensure creative output from production team meets planned strategies and objectives.
- Develop and implement fact-based integrated marketing plans through modeling and qualitative overlay to achieve business goals and objectives that led to 13% sales improvement over LY in economically challenging time for all retailers.
- Own Marketing Mix Analytics model analysis for Home which has led to an increased ROI on core marketing assets by 19% thus far.
- Partner with merchant and design teams to launch brand additions such as Gordon Ramsay Everyday, Country Living, Cannon, and Jaclyn Smith Home, support events, and understand results of efforts.
- Represent Home business unit and collaborate with other business units in bi-weekly meetings to ensure total format marketing efforts are cohesive and speak to the customer effectively.   Kmart sales continue to show excellent results with November up 5.5% and December up 2.8%.
- Recognized by SHC Home Merchant team for marketing excellence on 2 occasions with “Star Award” for strategy, leadership and implementation of category specific events that led to +15% sales increase utilizing vendor funding.

Sears Holdings Corporation

Director of Marketing Planning

- Partner with merchant teams to plan by week marketing activities that led to positive margin improvements YOY.
- Collaborate with supervisor to write and create PowerPoint presentations outlining marketing strategies/ tactics for the monthly Board of Directors meetings.
- Develop and present process improvement that delegated a highly tactical element of the existing position to a newly created position.  The new process was accepted and rolled-out to many other teams freeing time of more experienced managers to devote to higher level activities.

Marketing Planning Manager

- Responsible for negotiating and executing multimillion dollar partnerships with 8 NFL teams resulting in significant PR in major media outlets and increased sales – particularly in the Northeast region.
- Developed process for regionalized approach to marketing plans to drive Fresh Food requiring quarterly on-site planning sessions with each region.
- Led team of 5 managers and managed $18MM budget for 6 months after Director of Marketing had left the company.  During this time not only was I responsible for sports partnerships, but also direct mail, creative execution of Fresh Food programs and POP both nationally and regionally, and grand openings.  Additionally, I reported weekly to company senior leadership on sports activities.

7-Eleven

Regional Marketing Manager

Beginning as a contractor from TracyLocke, I added value to the team by continuously identifying opportunities for improvement within the Bakery and Chips categories and bringing cross-functional teams together to resolve them.  Specific achievements include:
- Improved by-store POP signing and process as well as vendor funding sell sheets that resulted in major direct mail/ couponing program that drove incremental sales.
- Responsible for coordinating activities of ad agency, promotion, product innovation and package development.
- Lead communication efforts among all functions to ensure success both operationally and in the market.

Contractor - Marketing Manager

Collaborated with Group Account Director to build strong relationships with Hampton Inn clients leading to new business on 2 new accounts within The Hilton Family of Brands including an Olympic promotion.  Small account team of 2 managing 5 clients plus new business pitches garnered largest profit margin in company.  In new role, became active participant in clients' planning processes and partnered with clients to develop strategic plans for online promotions.  Client experienced record -breaking growth of 30% in one year directly linked with success of promotions.

TracyLocke

Senior Account Executive

While managing 20-30 projects at a time, I developed serious multi-tasking skills that led to successful naming projects like Pizza Hut’s P’Zone, packaging for newly developed products, countless ADVO/ Valassis pieces and most importantly an excellent working relationship with the Pizza Hut clients.

Assistant Account Executive

Developed strategy to support a new product concept for premiere Fortune 50 client: Nokia.  Met with client representatives to determine marketing goals and target markets.  Managed new business pitches process resulting in several wins for the agency.  Repeated success in building corporate brands, creating markets and positive product images for clients including Hampton Inn, Bombardier Aerospace, and The Advertising Council.

Account Executive

Responsible for delivering projects on time, my role was specifically to manage timelines, ensure team communication, oversee studio production and pub, network, etc. creative delivery.  Clients included Pizza Hut, Fetzer Wines, Bombardier Aerospace, and Pepsico.