George Pastrana

President & CEO at Living Greens Farm, Inc.

George Pastrana is the President and Chief Executive Officer of Living Greens Farm, Inc., a leading vertical aeroponic farming company based in Minnesota. He joined Living Greens Farm in July 2020, bringing nearly 30 years of experience in managing consumer brands and driving innovation and growth in various market-driven companies.1 4

Professional Background

Before his role at Living Greens Farm, Pastrana served as the President and COO of Dogfish Head Brewery. His career spans both Fortune 100 companies and smaller entrepreneurial ventures, where he has successfully increased sales, profits, and market share.1 2 His educational background includes a degree in Biomedical Engineering from Rensselaer Polytechnic Institute and an MBA from Cornell University’s Samuel Curtis Johnson Graduate School of Management, along with completing the Advanced Management Program at INSEAD Business School.1 3

Vision for Living Greens Farm

Pastrana's leadership aims to establish Living Greens Farm as a premier brand in the rapidly expanding market for bagged salads and salad kits. He emphasizes the company's commitment to sustainability, noting that their aeroponic systems use significantly less water and land compared to traditional farming methods, while producing healthier, pesticide-free greens.1 2

Personal Insights

Pastrana has expressed excitement about leading a passionate team at Living Greens Farm and is focused on scaling up their innovative farming systems to meet growing consumer demand for fresh produce.1 4

Highlights

Nov 17 · livinggreensfarm.com

Living Greens Farm Completes Expansion of Executive Team with ...

Sep 15 · livinggreensfarm.com

Living Greens Farm Hires New CEO - George Pastrana

Jul 15 · globenewswire.com

Living Greens Farm Hires New CEO - GlobeNewswire

Experience

President & Chief Executive Officer and Board Member at Living Greens Farm, Inc. (June 2020 - Present)

President & Chief Operating Officer at Dogfish Head (January 2018 - February 2020), Chief Marketing Officer at ACH Food Companies, Inc (April 2011 - December 2016), President / General Manager - Americas at SSL International plc (March 2010 - January 2011), Vice President, Marketing - North America at CIBA Vision / Novartis (October 2006 - March 2010)

Education

MBA in Marketing from Cornell Johnson Graduate School of Management (1990 - 1992), Advanced Management Program from INSEAD (2016), BS in Biomedical Engineering from Rensselaer Polytechnic Institute (1984 - 1988)