Sarah Gibson

Sarah Gibson is the Senior Marketing and Ecomm Manager at Vermont's Original Bag Balm, based in Burlington, Vermont.1 She is a high-performance marketing professional with extensive experience in developing brands and driving growth.

Professional Experience

Sarah has been with Vermont's Original Bag Balm since March 2021.1 Prior to her current role, she held several marketing positions:

• Marketing Manager at Sunsoil (August 2019 - March 2021)
• Marketing Manager at Mad Radish (July 2016 - August 2019)
• Marketing Manager at DAVIDsTEA (May 2012 - July 2016)
• Marketing Copywriter at DAVIDsTEA (April 2011 - May 2012)

Skills and Expertise

Sarah's expertise includes:

• Developing and maintaining marketing and promotional calendars
• Implementing email marketing strategies
• Creating branded content for various channels
• Building strong online presence for brands
• Overseeing multiple marketing channels
• Project managing product launches and updates
• Creating and maintaining consistent brand voice

Education

Sarah holds a BA in English from Simon Fraser University, which she attended from 2002 to 2007.1

Current Role

At Vermont's Original Bag Balm, Sarah is part of a small but entrepreneurial team working to grow this iconic, heritage Vermont brand.3 The company, founded in 1899, specializes in manufacturing skincare products, particularly their famous balm for dry and distressed skin.2

Sarah Gibson's LinkedIn username is sarah-gibson-077b3831, as mentioned in the query.