Saïd Business School, University of Oxford

Mount Holyoke College

MBA, Oxford University

Cancer Council NSW

Marketing and Brand Lead

Planned and implemented all aspects of the GTM strategy for Spacetalk’s newest kids’ smartwatch and family tracking app in just 5 months.

Spacetalk

Marketing Manager

Re-positioned and re-branded Great School Choices to LEDbetter from ideation to GTM strategy and execution.

Great School Choices

Brand & Marketing Director 

Established the Sugar CRM finance process to better manage client farming opportunities and revenue forecasts. Developed and implemented a current & lapsed client farming framework resulting in increased pipeline revenue. Managed  agency budgets, new business and a client services team of four professionals.

Landor & Fitch

Executive Client Director

Led all phases of the strategy and execution for Icon’s first wastewater literacy campaign (Free the Poo) and Icon Water’s first customer engagement program (Talk to Us).
Customer brand awareness and brand trust increased from 40% to 71% and 51% to 82% respectively.

Icon Water

Brand and Marketing Director

Worked with major pharmaceutical clients to transform blockbuster brands by establishing customer focused, fact based, insightful brand strategies while ensuring their successful nuanced implementation at the regional and local level across the globe.

Saatchi & Saatchi Wellness

Integrated Strategy Lead

Lead strategist on a major pharmaceutical blockbuster drug,  accounting for 80% of agency revenue. Repositioned brand from product-centric to patient-centric resulting in brand retaining #2 market share while facing loss-of-exclusivity and new market entries.

TBWA

Senior Strategic Planner

Spearheaded qualitative research uncovering the need for an online assessment tool for rheumatology patients. Resulted in a first of its kind doctor patient online assessment tool in collaboration with the National Health Services.

Woolley Pau

Strategic Planner

Conducted a scenario analysis for DTC which was then used to determined the company's future marketing strategy.

De Beers Group

MBA Strategy Consultant

Managed all business aspects of client accounts, developed agency fee projections and was responsible for the management of $15M+ in cumulative annual agency revenue.

Shaan Nariman