Sarah Brown

Sarah Brown is an experienced Consumer Insights and Marketing Specialist with a focus on Australia, New Zealand, and Asia.

She is the founder of Sarah Brown and Associates, an independent consultancy specializing in complex research projects and offering services such as U&A's, segmentations, conjoint modeling, volume estimation, packaging projects, and shopper expertise.

Sarah has extensive experience in various Asian markets including Singapore, PNG, Indonesia, Philippines, Thailand, Korea, Hong Kong, Japan, India, New Zealand, Taiwan, and Malaysia.

Her expertise extends to setting up and facilitating community groups, online qualitative research, IT surveys, channel partner surveys, end user satisfaction assessments, questionnaire development, and report writing in the IT industry.

Sarah serves as a consulting Market Research Department for organizations lacking an internal research function, requiring additional seniority in their team, or facing short-term staffing gaps.

With over 25 years of research experience, Sarah offers a wealth of knowledge and strategic insights to her clients.

Sarah's educational background includes a BHSc degree with distinction in Food Science, Human Nutrition, and Marketing from the University of Otago, as well as studies at Nga Tawa, New Zealand.

She has held positions at various organizations including Independent Board Director at Alliance Group (NZ) Ltd, Independent Board Director at Dairy Goat Co-operative, Board Member at Wanganui Collegiate School, and Director at Sarah Brown and Associates.

Her previous roles encompass Consumer Insights Director at Lion Nathan, Marketing Consultant at The Value Engineers, Business Director at The Campaign Palace, Managing Director at Colmar Brunton, and Project Manager at Colmar Brunton.