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Catherine Smith
Human Insights Senior Manager (ASEAN and South Pacific) at The Coca-Cola Company
Catherine Smith is an accomplished consumer insights professional with over 25 years of experience in senior client-side and research agency positions. She is passionate about deciphering and applying consumer trends, needs, and behaviors to develop effective brand strategies and marketing campaigns.
Catherine studied at Merici College and holds a Bachelor's degree in Commerce, specializing in Banking and Finance from the University of Canberra.
Her career highlights include serving as the Human Insights Senior Manager for ASEAN and South Pacific at The Coca-Cola Company, previously holding the role of Head of Knowledge & Insights at Coca-Cola South Pacific, and managing various insights and strategic planning positions within the company. Catherine also has experience as a Consumer Research Executive at Anderson Consulting (now Accenture) and as an Account Director at Colmar Brunton.
