Santiago Tacoronte

Santiago Tacoronte is a seasoned professional with over 15 years of experience in business management, analytics, and transformation.

Known for excelling in senior management roles and creating innovative business intelligence and strategic planning solutions, Santiago has a proven track record of contributing to company growth and expansion.

His expertise includes digital programs and transformation, stakeholder relations, Lean and Agile methodologies, online marketing, project management, and strategic consulting.

Santiago has a strong background in driving business performance through data analytics strategies and change management, doubling analytics usage year on year.

He played a key role in the Smoke-Free Future Transformation, converting over ten million smokers to reduced-risk options.

Colleagues describe him as a progressive, hands-on, and detail-oriented expert, known for consistently delivering profitable results.

His educational background includes studies in Hotel Management, Disruptive Strategy from Harvard Business School, and an MBA in Digital Business Management.

Santiago has held key positions such as Strategy Advisor at Datactive, Global Business Performance Manager at Philip Morris International, and Senior Manager Business Intelligence at Virgin Mobile Middle East & Africa.

He also has experience as a consultant, analyst, and manager in various industries including marketing, digital design, and hospitality.

With a focus on effective communication, negotiation, and resource management, Santiago's expertise lies in driving efficiency and maximizing results in any organization he works with.