Santiago Iturralde

Santiago Iturralde is a passionate and entrepreneurial FMCG leader with a proven track record in driving market share and consistent growth in the consumer product categories and brands.

He is a versatile business leader who has successfully ventured into new markets, grown organically, and executed successful acquisitions, showcasing expertise in various market segments.

A world-class marketeer, Santiago has demonstrated his prowess across emerging, developing, and mature markets, leading to significant successes internationally.

Performance-driven and results-oriented, he has overseen business turnarounds through simplification and agile work methodologies, crafting channel and distribution strategies like Direct to Consumer, B2B, e-Commerce, and Omnichannel.

With a remarkable ability to build and scale brands, Santiago has grown brands from €1 million to over €1 billion in categories ranging from deodorants to hair care, skin care, and personal hygiene, focusing on brand strategy and innovation.

He has a strong focus on talent development, fostering potential within teams to drive impactful outcomes, coupled with creativity, discipline, and active involvement.

Being a citizen of the world, Santiago excels in adapting to diverse teams and cultures, delivering results across various geographies with a consistent drive for excellence.

Santiago's educational background includes studies in Marketing and Business Administration at Universidad de Palermo and completion of the Unilever ecommerce accelerator program at Econsultancy, showcasing a dedication to continuous learning and professional development.