Santiago Iturralde

Santiago Iturralde is a high-level executive in the beverage industry who recently joined The Coca-Cola Company in a significant leadership role.12 He currently holds the position of President, Global Category - Sparkling Flavours at The Coca-Cola Company.1

Career Highlights

Iturralde's appointment to this prestigious role at Coca-Cola is relatively recent. He announced joining the company in this capacity on March 26, 2024.2 This position places him at the forefront of managing and developing Coca-Cola's global strategy for sparkling flavored beverages.

Professional Background

Prior to his current role, Iturralde has had extensive experience in the Fast-Moving Consumer Goods (FMCG) sector. His LinkedIn profile describes him as a CEO, CMO, FMCG Executive, and Global Brand Leader.1 This suggests a strong background in marketing, brand management, and executive leadership within the consumer goods industry.

Expertise

Given his current role and past experiences, Iturralde likely possesses:

• Extensive knowledge of the global beverage market
• Strong skills in brand strategy and development
• Experience in managing large-scale operations and teams
• Expertise in consumer trends and preferences in the sparkling beverage category

Santiago Iturralde's appointment to this significant role at Coca-Cola indicates his recognized expertise in the beverage industry and his potential to drive growth and innovation in the sparkling flavors category for one of the world's most recognizable brands.