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Sander Buitelaar
SaaS Product Marketing Consultant | PMA Ambassador
Sander Buitelaar is a skilled marketing professional with experience in demand generation and product marketing. Starting his career at Google's European HQ in Dublin, he transitioned into the world of online advertising and media. With a background managing ad campaigns for tech companies in London, Sander's passion for creating marketing campaigns led him to the San Francisco Bay Area.
After completing his MBA at Hult International Business School, Sander gained extensive marketing experience at high-growth B2B SaaS companies like Zendesk, Segment, Tray.io, and RudderStack. Currently, he serves as a product marketing consultant at UpGuard, a Series B startup specializing in cybersecurity risk management.
Throughout his career, Sander has achieved notable milestones such as launching new products, creating integration landing pages, driving significant pipeline growth with product demos, and implementing sales enablement platforms. His diverse educational background includes studies in Business Administration, Economics, and Environmental Studies at reputable institutions like Hult International Business School and the University of North Carolina at Chapel Hill.
Active in professional organizations like Product Marketing Alliance, Sander has held roles in product marketing, sales enablement, and media planning at renowned companies including Google and Essence. His experience and expertise make him a valuable asset in the tech marketing landscape.