Saif Nimry is an experienced research specialist with over 11 years of international experience. He has worked with some of the biggest brands in the world, including L'Oreal, Visa, and Nestle. Saif has a proven track record of defining brand strategies that add value. He excels at managing research teams to ensure superior client servicing and project management. During his career, he has honed his skills in advertising testing and tracking, brand health and equity, and market appraisals. Saif's core strengths lie in effectively managing research teams, deciphering compound consumer insights, and guiding the adaptation of marketing and branding strategies.

Saif earned his BSC in Computer Science from Princess Sumaya University for Technology and studied Jordanian Tawjihi, Scientific Branch at Terra Sancta Collage.

As Managing Director at Ipsos Jordan & Iraq and a former Research Director at Ipsos UAE, Saif has a wealth of experience in managing research teams, defining marketing strategies and interpreting customer insights. Prior to joining Ipsos, he held various research positions at Arab Advisors Group and worked in customer service at Zain.