Brian Pierson

Brian Pierson is an accomplished consumer research professional with a strong foundation in consumer analytics, custom quantitative research, segmentation, and targeting. With over fourteen years of experience, Brian has excelled in end-to-end analytic project management and client consulting roles.

Brian's expertise lies in leveraging survey data, consumer panel information, and geo/demo data to derive actionable insights and provide strategic recommendations to clients. His educational background includes a BS from the College of Mount St. Joseph and an MBA in Operations from the University of Cincinnati Carl H. Lindner College of Business.

Throughout his career, Brian has held key positions in renowned organizations. Notably, he served as the Director of Innovation at Ipsos and previously held roles such as Senior Account Manager, Client Director, and Associate Client Director at Nielsen. Additionally, Brian has gained valuable experience in project management and client services while working at Information Resources, Inc., and honed his research skills at Procter & Gamble in the Product Development Organization.