Fabiha Majeed

Fabiha Majeed is a dynamic and accomplished consumer insights and marketing leader with an impressive track record in the world's leading research firms, Ipsos and Nielsen. With an MBA from Hamdard University, she boasts an in-depth knowledge of finance and marketing, which she uses in her current role as a Director at Ipsos in North America. Her proven ability to connect with consumers and identify new insights across a wide range of categories, coupled with her ability to drive these insights into business action, sets her apart from the competition. Fabiha is also passionate about shopper-centric marketing, implementing syndicated as well as ad-hoc solutions.

As a Research Director/Regional Shopper and Retail Insight Lead at Ipsos, she played an integral role in ensuring the organization met its sales revenue targets by providing valuable shopper insights. Her previous roles at the company include Research Manager/Sr. Research Manager & Regional Shopper Lead, Account Manager/Sr. Account Manager, and Research Executive/Sr. RE. Fabiha also worked as a Research Executive at Nielsen earlier in her career, where she honed her skills in the consumer insights and market research sectors.