Ryan Ghaeli
Assistant Director - Media Buying, Performance & Optimization at Ontario Cabinet Office
Ryan Ghaeli is an advertising professional and a seasoned leader with a diverse background in major markets across North America.
His specific expertise lies in media, promotions, and marketing strategy, covering a wide array of verticals such as CPG, QSR, Retail/Ecommerce, Sport & Fashion Apparel, Travel/Tourism, Film/Live Entertainment, Charity/Not-For-Profit, Technology/Internet, Shipping/Logistics, Alcoholic Beverages, and more.
Ryan's specialties include Marketing and Advertising Strategy, Branding Strategy, Traditional and Digital Media, Media Planning and Buying, Client Relationship Management, Social Media Strategy, Content Marketing, Market Research, Data Analysis, Presentation Skills, Online Reputation Management, Viral Marketing Campaigns, Consumer Insights, Resource Management, Coaching, Business Development, Project Management, and Team Leadership.
He pursued a Post-Graduate Certificate in Marketing Management from Humber College and holds a Bachelor's in Civil Engineering from McGill University.
With a rich professional history, Ryan has held key positions in various organizations such as Account Director at MediaCom, Media Planning Manager, Media Supervisor, and Senior Media Planner at Initiative, Media Planner and Buyer at Twenty6two International Inc., Research Analyst at GlobeScan, and managerial roles at Brandimensions Inc. / BrandIntel.
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