Carrie Souza

Carrie Souza is the owner of Freelance Media Buying, a media agency based in Sausalito, California, specializing in media strategy, planning, and buying services. The company focuses on creating effective advertising campaigns for various sectors, including government agencies and public health initiatives. Established in 2009, Freelance Media Buying has developed expertise in both traditional and digital media strategies, encompassing television, radio, print, and online platforms.12

Professional Background

Carrie Souza has extensive experience in the media industry:

• Owner at Freelance Media Buying since February 2009.
• Previously worked as a Media Buyer/Planner at B Street Media, Inc. from 2005 to 2009.
• Owned and served as a media consultant at Mt. Tam Media from 2002 to 2005.
• Worked as an Account Executive for KCBS (2000-2002) and ABC Radio (1996-2000).

Her educational background includes studies at the College of Marin.1

Business Focus

Freelance Media Buying emphasizes creating targeted outreach campaigns that promote behavioral changes among diverse audiences. The firm aims to deliver cost-effective media plans that align with clients' marketing objectives and reach their target markets effectively. Their work often involves addressing environmental and public health issues through strategic media placements.23

Additional Information

Carrie Souza is recognized for her commitment to building strong connections between clients and their audiences, leveraging her expertise to foster meaningful communication that supports sustainable initiatives.2