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Kriston Ryan
VP, Media Solutions
Kriston Ryan is the VP of Media Solutions at Syneos Health, a prominent figure in the healthcare marketing and communications industry. Here are some key details about her role and expertise:
Professional Background
Kriston Ryan is an advertising and marketing professional specializing in digital media, consulting, and programmatic advertising.4 She is based in New York and works for Syneos Health, a global biopharmaceutical solutions organization.56
Role at Syneos Health
As VP of Media Solutions, Kriston Ryan plays a crucial role in Evolvics, a newly launched omnichannel agency powered by Syneos Health. Her responsibilities include:
- Developing data-driven media strategies
- Leveraging first-party data to improve efficiency and effectiveness of media plans
- Implementing AI and machine learning to enhance media planning
- Focusing on full-funnel planning, execution across channels, and measurement
Expertise and Contributions
Kriston Ryan is recognized for her expertise in:
- Programmatic advertising in healthcare
- Omnichannel marketing strategies
- Data analytics and media analytics integration
- Optimizing campaign performance and ROI
She has contributed to industry publications and discussions, sharing insights on topics such as:
- Keys to successful programmatic campaigns in healthcare
- Combining media and predictive data analytics for better HCP insights
- Leveraging data-driven empathy in healthcare communications
Thought Leadership
Kriston Ryan actively participates in industry discussions and shares her knowledge through various platforms:
- She has contributed to articles and whitepapers on programmatic advertising and media solutions in healthcare.23
- Ryan has been involved in roundtable discussions about the evolving landscape of healthcare communications.1
- She shares insights on professional networking platforms about maximizing the potential of programmatic campaigns.7
Kriston Ryan's role at Syneos Health positions her as a key figure in shaping the future of healthcare marketing, particularly in the areas of data-driven media strategies and omnichannel communications.
