Ruslan Tovbulatov

Ruslan Tovbulatov is a seasoned professional with a strong background in global marketing and partnerships.

He has over a decade of experience in building and scaling B2B and B2C software & services worldwide, specializing in digital marketing, content platforms, health and well-being, and enterprise productivity solutions.

As a founding member of Thrive Global, Ruslan played a pivotal role in its growth from a small team to a substantial organization, overseeing strategic partnerships and establishing the marketing function, including product marketing, demand generation, customer insights, and user growth.

During his tenure at Google and YouTube, Ruslan contributed significantly to the shift of top advertisers towards digital strategies, particularly in SEM, Mobile, Display, Video, and Programmatic advertising, and helped lead the Google BrandLab initiative to facilitate digital brand building for renowned brands like P&G, AB InBev, Airbnb, Disney, and Hermès.

At Kantar Retail, Ruslan leveraged his expertise to assist major CPG and Retail companies in understanding consumer behavior through qualitative and quantitative research to drive decisions on assortment, pricing, and packaging for brands such as PepsiCo, Campbell's, and General Mills.

Ruslan Tovbulatov holds a B.A. in Government and Philosophy from Dartmouth College and has further education from the London School of Economics and Political Science.

He has held key positions in reputable organizations, including VP of Global Marketing at Gloat, Chief Marketing Officer, VP of Product, Product Marketing & Partnerships, and Director of Product, Partnerships, & Product Marketing at Thrive Global, Global Innovation Lead at Google, Founding Member and Product Expert at Google BrandLab, Global Brand Product Lead at YouTube, Account Manager at Google, and Senior Research Associate at Kantar Retail.