Sam OKeefe

Sam OKeefe, Co-Founder & CEO of Flex

Sam OKeefe is the Co-Founder and CEO of Flex, a modern marketplace that enables consumers to discover and purchase HSA/FSA eligible products.123 Prior to founding Flex, Sam worked as the Product Lead at Unit21, creating fraud products for banks and credit unions.3

Key Facts about Sam OKeefe:

• Co-founded Flex in June 2023 with Miguel Toledo, his former colleague from Unit2156
• Flex helps direct-to-consumer health and wellness brands accept HSA and FSA payments online56
• Flex recently raised a $3.2M seed round5
• Sam has over 500+ connections on LinkedIn under the username @samokeefe1
• He is based in San Francisco, California1
• Sam is a graduate of the Massachusetts Institute of Technology (MIT)1
• In addition to his work at Flex, Sam is a writer and producer for Somamusical4

Flex simplifies the process for consumers to use their HSA or FSA funds to purchase at-home metabolic testing kits and other eligible health products.2 By partnering with brands like iollo, Flex provides a seamless checkout experience where customers can easily pay with their pre-tax health accounts.2