Melanie Shifferaw is a seasoned professional with 16 years of experience in Digital Marketing, specializing in both B2C and B2B sectors. Her expertise has been honed through valuable stints at prestigious organizations such as Google, YouTube, and renowned international creative agencies like 72 & Sunny, Kolle Rebbe, Heimat, Strichpunkt, Achtung!, and more.

Over the past four years, Melanie has delved into Strategic Consultancy, Change Management, and Interim Management, showcasing a keen focus on driving impactful transformations. Alongside her consultancy work, she has embraced the roles of a Freelancer, Entrepreneur, and Founder, highlighting her versatile skill set and entrepreneurial spirit.

Melanie Shifferaw pursued her academic aspirations by successfully completing a Master's degree in International Business, with a specialization in Marketing and Innovation Management at Maastricht University.

Throughout her career, Melanie has held key positions at renowned organizations. She has served as the Founder of THE TOMORROW SCHOOL, a Digital Marketing Consultant at M3L, a Senior Product Marketing Manager at YouTube, and has held various strategic roles at Google, including Lead Brand Marketing Manager for Chrome & Chrome OS EMEA, Head of Google Maps Marketing EMEA, and Product Marketing Manager for Google Maps & Chrome, among others.

Melanie's rich professional journey also includes valuable experiences such as Marketing Internships at gotobavaria, Assistant roles at Aixonix GmbH, and CIM GmbH. Her diverse background underscores her comprehensive understanding of marketing strategies and business operations.