Roger Dooley

Roger Dooley is an accomplished author, marketing expert, and international keynote speaker based in Austin, Texas. He has a rich history in building successful web properties and customer-oriented businesses. Dooley is notably recognized for his books, including "Friction" (published by McGraw-Hill in 2019) and "Brainfluence" (Wiley, 2011), which explore the intersection of neuroscience, behavior, and marketing. His work emphasizes practical strategies for enhancing customer loyalty and employee engagement through insights derived from brain and behavior science.1

Professional Background

• Keynote Speaker: Since April 2008, Dooley has engaged audiences on topics related to customer loyalty and employee engagement.
• Podcast Host: He hosts the Brainfluence Podcast, featuring discussions with thought leaders on improving business practices through scientific approaches.
• Consultant: Founder of Dooley Direct LLC, a marketing consultancy that utilizes neuromarketing principles to improve marketing strategies for various clients, including Fortune 500 companies.1

Education

• MBA in Management from the University of Tennessee-Knoxville.
• BS in Chemical Engineering from Carnegie Mellon University.1

Dooley's contributions extend to his role as a contributor to Forbes, where he shares insights on applying behavioral research to marketing strategies. His expertise has made him a sought-after speaker and consultant in the fields of digital marketing and user experience.1