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Wilco Verdoold
Register Marketer, Strategist, Speaker, Author, Geek, Lecturer/Researcher @ Amsterdam University of Applied Sciences
Wilco Verdoold RM is a multifaceted professional with extensive experience in marketing, digital innovation, and artificial intelligence (AI).1 He currently serves as a lecturer and researcher at the Hogeschool van Amsterdam (Amsterdam University of Applied Sciences), where he focuses on the application of new technologies, particularly AI, in business and marketing.1
Professional Background
Wilco Verdoold has over 25 years of experience in the marketing world, during which he has held various roles including manager, advisor, and entrepreneur. He is a registered marketeer (RM) and is recognized as an Expert Marketing Professional (EMP).
Academic and Research Work
At the Hogeschool van Amsterdam, Verdoold teaches courses such as global marketing, market research, branding, and neuromarketing in the Commercial Economics program. Since 2023, he has been associated with the Centre for Market Insights (CMI), where he conducts research on the impact of generative AI on marketing and organizations.1
Publications and Speaking Engagements
Verdoold is a co-author of the book "Achieving Business Goals with Social Media," which has seen multiple editions since its first publication in 2015. He is also a sought-after speaker and trainer, known for making complex subjects accessible and applicable to a wide audience.1
Educational Background
Wilco Verdoold has a strong educational foundation, including:
- A cum laude degree in Computer Science
- A Master of Science in Co-operative Computing from Middlesex University
- Studies at Business School Nederland, Erasmus University, Sioo, and Hogeschool van Utrecht
Professional Philosophy
Verdoold envisions the future marketer as someone who takes responsibility for both shareholders and society, while making intelligent use of data and technological innovations such as AI.1 He is an advocate for integrating AI into marketing strategies and emphasizes its importance for marketers to remain relevant in the boardroom.1
In summary, Wilco Verdoold RM is a respected figure in both academic and professional circles, known for his expertise in marketing, digital innovation, and AI, as well as his ability to bridge the gap between technology and practical business applications.