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Ainhoa Oyarbide
Making Brave Brands
Ainhoa Oyarbide Mendieta is a seasoned professional with a wealth of experience in Marketing, Business Management, and Customer Loyalty.
In her career, she has excelled as the Head of business management in the beverages industry, leading teams of managers and previously serving as a category manager.
Ainhoa has a strong background in areas such as Brand and Customer Marketing Direction, Marketing Loyalty Customer Area, and Strategic communication planning.
She also has experience in managing sales shops, overseeing business unit resources effectively.
Her educational background is extensive, with qualifications ranging from a Curso superior universitario in Neuromarketing to a Máster en Dirección Comercial y de Marketing.
As the Directora de Marca y Comunicación at Eroski, Ainhoa Oyarbide Mendieta continues to make significant contributions to the field of Marketing and Business Management.
