Roger Lall

Roger Beharry Lall is a dedicated marketing leader specializing in assisting high-growth B2B technology companies in various strategic areas. With a rich educational background that includes studying Business Administration at The University of Western Ontario, Executive Certificate in Strategy & Innovation from MIT Sloan School of Management, and participating in a Global exchange program in International Business at National University of Singapore, Roger brings a wealth of knowledge to the table.

Throughout his career, Roger has held significant roles such as Vice President Product Marketing at Traction Guest, Fractional CMO/Consultant at RBL (Rebel) Consulting, Vice President Marketing at Lift & Co., Senior Vice President Marketing at Think Research, Director of Product Marketing at Adlib Software, and various positions at BlackBerry where he managed industry engagement, product management, product marketing, and European launch management.

Roger's expertise lies in leading high-performing teams, optimizing product positioning, delivering successful campaigns, and driving organizational change. He is skilled in onboarding staff, defining cross-functional processes, managing KPIs, coaching teams, exploring market opportunities, aligning messaging, executing launch plans, enabling sales, and communicating effectively with customers and influencers. His experience includes collaborating with sales and product teams, creating impactful digital, content, and in-person programs, and facilitating organizational change through new capacities and actionable research.