Roger Lall

Roger Beharry Lall is a seasoned marketing executive with over 25 years of experience in the technology industry. He served as Vice President Product Marketing (acting Head of Marketing) at Traction Guest from August 2020 to March 2022.1 In this role, he helped the company pivot towards a new category (Workforce Security Management), strengthen their platform and partner positioning, deepen competitive and market research, and triple marketing-owned pipeline.1

Currently, Roger is a Research Director at IDC, focusing on Advertising Technologies and SMB Marketing Applications.4 He provides expert advice and consultation to executives from large tech companies and innovative startups regarding growth strategies, industry trends, and end-user requirements.1

Throughout his career, Roger has held leadership positions at various companies, including:

• Industry Analyst at IDC (April 2022 - Present)1
• Fractional CMO / Consultant at RBL (Rebel) Consulting (September 2018 - Present)1
• Senior Vice President Marketing at Think Research (September 2017 - March 2019)1
• Director of Product Marketing at Adlib Software (June 2012 - August 2017)1
• Various roles at BlackBerry (Research In Motion) (November 2001 - June 2012)1

Roger's expertise lies in marketing technology, including CRM, ABM, demand generation, SEO/SEM, customer data management, mid-market user needs, channel management, and buyer journey.14 His LinkedIn username is indeed rogerb.123