Andrew Rankin is an accomplished product marketing strategist with a wealth of experience driving success in both B2B and B2C environments. With a Master of Business Administration degree in Business Administration and Management from Idaho State University, Andrew's expertise lies in developing innovative marketing strategies tailored to meet the diverse needs of customers in digital marketplaces.

Having worked as a Technology Product Marketing Manager at Idaho National Laboratory, Andrew possesses a deep understanding of market research and analysis, allowing him to craft data-driven campaigns that resonate with customers and set products apart in competitive markets. He is skilled in product positioning and messaging, adept at creating narratives that clearly communicate the value of products and enhance the customer journey.

Andrew's background also includes experience in coordinating with cross-functional teams, ensuring marketing strategies align with sales, product development, and customer engagement goals. As a former Fractional Head of Product Marketing at Stamina AI, Andrew demonstrated his ability to refine marketing campaigns to achieve impactful outcomes and measurable ROI.

Passionate about staying attuned to market trends and consumer insights, Andrew continuously adapts strategies to align with evolving demands, driving sustainable business growth. With experience as an Intellectual Asset Marketing Specialist and Marketing Manager at Idaho National Laboratory, as well as a Marketing and Technology Transfer Support Specialist, Andrew brings a unique blend of skills and expertise to the table.

Throughout his career, Andrew has consistently demonstrated a commitment to excellence, leveraging his strong educational background and practical experience to bring value to the organizations he works with. His passion for driving product success and enhancing the customer experience positions him as a valuable asset in any marketing team.