Amit Lall

Amit Lall is a Principal Partner and Digital Lead for Client Leadership at Mindshare, based in Mumbai, India. He has a strong background in digital marketing and strategy, focusing on data analytics, media planning, and budget optimization to drive business growth. Lall is known for his results-oriented approach and has a proven track record of implementing impactful marketing strategies that align with client objectives.

Professional Background

• Current Role: Since February 2021, Lall has led a team of over 30 professionals at Mindshare, managing a diverse portfolio of clients across various sectors including consumer durables, fintech, and telecom. His leadership emphasizes innovation and the integration of digital strategies to achieve client goals.13

• Previous Experience: Before joining Mindshare, Lall served as Senior Vice President at DigitalKites Global and held various roles at OMD Worldwide, where he contributed significantly to digital marketing initiatives.14

Achievements and Expertise

Lall has received over 150 awards in local and global competitions, including the Festival of Media and James Burke awards. He is also a co-author of notable publications in digital marketing, reflecting his deep knowledge in the field. His areas of expertise include:

• Digital Marketing & Strategy
• Media Planning across Paid, Owned, and Earned channels
• Performance Marketing
• Client Relationship Management
• Team Leadership and Strategic Alliances.12

In addition to his professional work, Amit Lall is involved in academia as a visiting faculty member at several prestigious institutions such as the Indian Institute of Management, Bangalore, and S.P. Jain Institute of Management.1