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    Rogelio Choy

    Chief Executive Officer at Eaze

    Rogelio "Ro" Choy is a tech entrepreneur and business executive who played a significant role in transforming Eaze, a cannabis delivery service. Here's a detailed overview of his professional journey:

    Professional Background

    Career at Eaze:

    • Joined Eaze in 2018 as Chief Operating Officer1
    • Became CEO in 2019, replacing Jim Patterson12
    • Led a major pivot in Eaze's business model, transforming the company from a technology platform to a vertically integrated, plant-touching operation1

    Business Strategy: During his tenure, Choy aimed to:

    • Reduce reliance on third-party retail operators
    • Create a vertically integrated business model
    • Launch private-label brands
    • Achieve profitability by early 20201

    Professional Achievements

    • Successfully raised a $40-million investment round in February 20201
    • Navigated the company through significant operational changes
    • Cooperated with federal investigators without the company being charged2

    Education and Experience

    • Holds an MBA from Stanford University (1998-2000)4
    • Has a background in economics
    • Experienced in scaling startup operations
    • Previously worked at:
      • Cars & Bids
      • TRON Foundation
      • Eaze Solutions45

    Recent Development

    In September 2022, Choy resigned from his position as CEO of Eaze and was replaced by executive Cory Azzalino.23 His departure came after leading the company through four tumultuous years of transformation and strategic repositioning.

    Highlights

    Sep 23 · benzinga.com
    Eaze CEO Steps Down And Other Marijuana Players That Making ...
    Sep 23 · weedweek.com
    Eaze CEO Rogelio Choy departs - WeedWeek

    Related Questions

    What were the major challenges Rogelio Choy faced at Eaze?
    How did Rogelio Choy's leadership style impact Eaze's business model?
    What was the outcome of Eaze's pivot under Rogelio Choy's leadership?
    How did Rogelio Choy's background in tech entrepreneurship influence his approach at Eaze?
    What were the key strategies Rogelio Choy implemented to turn Eaze around?
    Rogelio Choy
    Rogelio Choy, photo 1
    Rogelio Choy, photo 2
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    Location

    San Francisco, California, United States