Rogelio Choy

Rogelio "Ro" Choy is a tech entrepreneur and business executive who played a significant role in transforming Eaze, a cannabis delivery service. Here's a detailed overview of his professional journey:

Professional Background

Career at Eaze:

• Joined Eaze in 2018 as Chief Operating Officer1
• Became CEO in 2019, replacing Jim Patterson12
• Led a major pivot in Eaze's business model, transforming the company from a technology platform to a vertically integrated, plant-touching operation1

Business Strategy: During his tenure, Choy aimed to:

• Reduce reliance on third-party retail operators
• Create a vertically integrated business model
• Launch private-label brands
• Achieve profitability by early 20201

Professional Achievements

• Successfully raised a $40-million investment round in February 20201
• Navigated the company through significant operational changes
• Cooperated with federal investigators without the company being charged2

Education and Experience

• Holds an MBA from Stanford University (1998-2000)4
• Has a background in economics
• Experienced in scaling startup operations
• Previously worked at:
  • Cars & Bids
  • TRON Foundation
  • Eaze Solutions45

Recent Development

In September 2022, Choy resigned from his position as CEO of Eaze and was replaced by executive Cory Azzalino.23 His departure came after leading the company through four tumultuous years of transformation and strategic repositioning.