Rodrigo Sampera

Rodrigo Sampera is a seasoned World Class Marketer, Passionate Researcher, and Certified Salesforce Administrator with over 15 years of experience in driving consumer insights, enhancing brand equity, and boosting revenue.

His rich background spans across client-side roles in Fortune 500 CPG companies and a renowned global consulting research firm. Rodrigo possesses a comprehensive understanding of qualitative, quantitative, and syndicated research methodologies.

He excels in managing research initiatives that support Marketing and Research and Development (R&D) for existing and new products, showcasing his intellectual curiosity and strategic thinking.

Rodrigo's expertise has been instrumental in leading impactful projects like the Brand Health Tracking program for Verizon wireless and Fios, managing online customer communities, implementing Salesforce instances, contributing to major sales wins, and driving incremental net sales growth for various brands.

His portfolio includes managing studies covering ideation, concept testing, segmentation, branding, pricing, and more, reflecting his proficiency in conducting a wide array of research methodologies.

With a strong educational foundation, including an MBA in General Management from Emory University and a Bachelor's in Marketing, Rodrigo Sampera is well-equipped to leverage his skills and experience in driving success for organizations.

Throughout his career, Rodrigo has held key positions at reputable companies like ATCS Inc., Verizon, Lucasfilm, Ipsos, The Clorox Company, and Kimberly-Clark Corporation, showcasing his versatile professional journey and expertise in consumer insights and marketing intelligence.