Andy Hessabi

Andy Hessabi is a seasoned Market Research & Consumer Insights Leader with a strong track record in designing, executing, and spearheading Market Research initiatives.

He specializes in Market Research and Consumer Insights, excelling in research group management, comprehensive research project execution, and actionable insights delivery.

With a background in Engineering Management, holding a Master's Degree from Virginia Tech, and a Bachelor of Science from Virginia Polytechnic Institute and State University, Andy combines technical prowess with market research expertise.

His experience spans across roles such as Principal and Lead Research Consultant at Enterprise Research Group, Director of Market Research at K12, Senior Manager in Market Research and Insights at Network Solutions, and various managerial positions in notable organizations like AED and Gallup.

Andy has remarkable proficiency in both Qualitative and Quantitative research methodologies, including surveys, online communities, focus groups, ethnography, and usability testing, among others.

His skillset encompasses product testing, customer loyalty, brand equity, messaging, positioning, concept testing, idea generation, pricing strategies, website usability, and advertising testing.

Specializing in the entire research lifecycle, Andy is adept at needs assessment, research design, data collection, analysis, reporting, and presentation of insights to senior executives.

His leadership and management skills extend to building research teams, managing budgets, fostering internal collaboration, and coordinating with external partners to drive impactful research outcomes.