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Lisa Viteri
Consumer Insights & Brand Strategy Executive - Influencer - Storyteller - Strategic Thought Leader - Team Builder
Lisa Berman Viteri is a proactive and resourceful leader with a passion for creating brand stories and driving innovative solutions to business challenges.
With a background in traditional and digital media, consumer packaged goods, retail, and health care industries, she has a proven track record of building inclusive teams and fostering cross-functional partnerships that deliver business results.
Her expertise spans a wide range of qualitative and quantitative methodologies, including segmentation, brand strategy, brand tracking, brand equity, and marketing effectiveness.
Lisa holds a BA in Psychology from Cornell University and an MBA in Global Business & Leadership from New York University - Leonard N. Stern School of Business.
She has held key positions at reputable organizations such as VP of NBCUniversal News Group, VP of Broadcast NBC News, VP of Consumer Insights at iHeartMedia, and Director of Global Consumer Insights at Avon Products and HBO.
Her experience also includes roles at McNeil Consumer Healthcare (Johnson & Johnson) where she excelled in marketing research and analysis.
