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Rod Farmer

Executive Leader | Digital, Customer Experience and New Ventures | Leader, McKinsey Customer Experience (Asia) & Leap by McKinsey (Ventures) | Passionate about driving customer-led growth

McKinsey & Company's Expert Associate Partner, Rod Farmer, is a seasoned professional who specializes in Digital McKinsey and Marketing & Sales practices. With over two decades of experience in design, he helps business leaders incorporate design thinking and digitization into their organizations to achieve better business, social and environmental impact. He is skilled in delivering customer journeys tailored to growth and creating new experiences through a human-centered approach.

Farmer studied Doctor of Philosophy in Engineering at the University of Melbourne, Masters in Sociology at Université Jean Moulin (Lyon III), and Bachelor of Arts, Bachelor of Science in Mathematics, Computer Science, French at the University of Melbourne. He is also a proud Board Member of SANE Australia and The Dax Centre, organizations that help Australians affected by complex mental illness.