University of Gothenburg

Heriot-Watt University

Retail institute Antwerp

Université Toulouse - Jean Jaurès

University of Sussex

Nyenrode Business University

Head of Brand and Marketing Creation

Skills: Digital Transformation · ICT · Expansion Strategy · Growth Strategies · Virksomhedsomlægning

Sonova Group

Director, Partner Network and Physician Engagement Programs

Head of sales for 8 distributor/indirect markets and 20 partners (customers) within the GPS JER region including Poland, Greece and the Neuroth retail account.

GN Group

Global Partner Sales, Japan, Europe & Russia Region

Global responsibility for the GN Hearing brand management team and from May 2020 also the marketing creations team. Covering brands ReSound, Beltone, Interton and the marketing part of the Cochlear partnership: the Smart Hearing Alliance.
Building and developing a team of 12 brand managers and creatives at different levels of seniority across 5 brands plus key account labels. 
Development of brand strategy and global brand marketing plans. 
Responsible for the development and production of all global launch and momentum campaigns with a truely digital first approach.

Head of Brand and Marketing Creation (GN Hearing)

Developed the new brand positioning, CVI and creative platforms for the Interton and danalogic brands - hearing aid solutions targeting hearing care professionals, the public sector and people with hearing loss. 
Ran an agency pitch process and developed a winning, unique creative platform that has shown superior results in both qualitative and quantitative research. 
Working closely with product management, I&A and sales in the development of a the new product and price mix to support the new brand positioning and corporate business targets. 
Educating, enabling and empowering internal and external audiences, including distributor partners to launch the new brand through roadshow activities, partner events and fairs. 
Re-launching our digital footprint with a new, high performing website and digital marketing, including new SoMe platform. 
Building, developing and growing a winning team of brand managers.

Brand Director (GN Hearing)

Development and implementation of strategic global communications and marketing plans. 
360 degrees marketing toolboxes creation and execution including for the highly successful launch of Jabra Elite true wireless earbuds. 
Business to business and business to consumer. 
Global agency structure and management. 
Team of 10 marketing specialists.

Director Global Marketing Creation, Jabra (GN Audio)

Global responsibility for marketing, brand, media, PR, digital /web, CRM, fairs and                        Visual Merchandising. 
Brand guardian and developer, responsible for sharpening and positioning the Stelton brand towards the communication and consumption targets. 
Development of design briefs, part of product board, pricing strategy and execution. 
Member of senior management team.
Key achievements: Created a new, strong and more contemporary creative platform and brand CVI, step changed digital marketing activities and results and created an extremely strong launch program for the 'Stockholm' collection by Bernadotte & Kylberg.

stelton

Global Marketing Director

Global sales and marketing development - Northern and Eastern Europe, Middle East and Asia.    Retail, horeca and BtB. Capsule system with machines, pods, beans and ground. 
Development and roll-out of international brand, product and marketing toolboxes. 
Full sales revenue, marketing and PL responsibility.
Commercial Director for the United Kingdom subsidiary. 
Key account management responsibility for top 10 customers.
Development and restructuring of international distributor network, franchisees and licensees.
Opening of new markets. 
4 direct reports.

Rombouts Coffee

Global Business and Partner Development Director

Global responsibility for repositioning and accelerating the Georg Jensen brand, including new advertising platform, new packaging program, new retail store concept, website etc. 
Global responsibility for marketing, PR, eCommerce, CRM and Visual Merchandising. 
Member of senior management team. 
Creative development and execution of ATL and BTL communication and tools. 
Development and execution of new brand positioning, brand manual, packaging program etc.
Development and implementation of new global advertising campaign featuring top model Freja Beha. 
Optimization and execution of full media mix. 
Global media agency contracts and planning driving significant efficiencies and ROI. 
Effective and targetted PR programs and events driving growth in positive coverage. 
Leveraging of eCommerce resulting in significant growth and consumer interaction. 
Brand and sales enhancing VM in DOS and WS. 
Global team management and development.

Georg Jensen

Recruitment and growth of new customers.
Management and development of key accounts.
Driving and developing creative campaigns and intergrated marketing and/or sales solutions to meet customer needs and opportunities. 
Management of key account and project leader team. 
Head of internal administration, HR/recruitment, finance and facilities.

Hello Group

Senior Account Director

Managing and significantly growing the business in the Nordic and Baltic markets. 
Development and execution of sales and marketing strategy for the region. 
Additional cross-EMEA sales and marketing project responsibility. 
Direct management of top 2 accounts in the region. 
Team of 7 direct and 13 indirect reports.

Motorola

Business Manager Nordic and Baltic Region

Strategic and operational responsibility for all ATL and BTL / trade marketings including advertising, media, PR, consumer and customer events, digital, trade promotions, incentive programs etc. 
Creative development and adaptation 360 degrees.
8 direct and indriect reports (international matrix organization)

International Marketing Director

Improved ROI on trademarketing investment in both retail and horeca. 
Created and implemented a number of creative and successful retail and convenience store marketing programs. 
Developed distribution and markketing in "emerging" channels. 
Team of 15 of which 5 direct reports.
Developed team marketing expertise and employee satisfaction.

The Coca-Cola Company

Trade Marketing and Business Development Manager

Development and execution of new portfolio, product and marketing propositions within soft drinks and bottled water, 'brand in a box' development, from insights, to product development and Integrated launch creation and executions.

Marketing Development Manager

Responsible for the development and relaunch of SUN liquid dishwash detergents product and marketing mix accross Europe resulting on overall marketshare increase in the segment of 5 ppt. 
Enhanced, drove and executed the European competitive intelligence program, leading to pro-activey be able to launch several pre-emptive actions against competitive activities.
European project leader on qualitative consumer research on packaging and communication.

Unilever Paris

European Brand Manager

Responsible for homecare brands OMO and Bamseline / Snuggle. 
Made both brands leader in their segment in 1,5 years.
Suucessfully developed and introduced a number of category and portfolio management programs with key retail customers resulting in increase sales and profitability on both sides. 
Actively and successfully participated in the sell in and negotiations of all new product launches and marketing activities with the customers.

Category and Marketing Operations Manager

Assistant to Nordic Marketing Manager Homecare.
Responsible for relaunch of finewash brand mix in the region (Coral, Valo). 
Managing new / relaunch of packaging. 
Various international management trainee courses.

Rolf Berntsson