BPP University

University of Liverpool

Senior Account Manager at Haygarth

London, London, United Kingdom

Haygarth

Senior Account Manager

Delivering a wide spectrum of strategic and activation led shopper marketing projects across a variety of FMCG and Drinks accounts including Arla, Bacardi Brown-Forman and Coca-Cola.

Account Manager

- Responsibility for local marketing strategy of circa 150 stores including flagship and international -Planning and executing experiential activity and seasonal in-store events -Increasing retention of reward card members through delivery of segmented campaigns (over 1 million database gained in less than a year since launch) -Responsible for student acquisition strategy -Identifying, growing and nurturing partnerships that add value

Paperchase Products Ltd

Marketing Executive

- Developing and implementing the marketing plan for the <a href="http://Tesco.com">Tesco.com</a> Click+Collect grocery service- circa 130 sites in 12 months- Using traditional and digital media for acquisition of new customers: -Email -Display Advertising -Social media -Content on <a href="http://tesco.com">tesco.com</a> grocery site - In-store point of sale -PR -Press advertising -Outdoor media -Experiential activity -Internal communications -Development of bespoke marketing activity to suit needs of the target group at non-store sites e.g. TFL stations, business parks, rural communities-Developing and bringing to life new propositions e.g. service at universities and festivals

Tesco PLC

Marketing Executive- Click+Collect Groceries

- Support customer research for Tesco brands in the UK, Central Europe and Asia -Redefining of Tesco's Own Brand customer segmentation-Defining own brand customer measures and working with Dunnhumby to deliver regular reporting-Supporting the implementation of an enabling centralised digital asset management system that effectively stores brand assets across the Tesco group.-Designing and managing the development of the internal portal (the Hub) for the Group Commercial Brands team, which will be a platform for communicating  ideas across the business- Conducting weekly competitor analysis to share with the team regarding global retail trends and innovation.

Marketing Assistant- Group Brand

Organise travel, staffing and expenses for all events attending.Attend a series of events and register new users to Milkround and distribute promotional material.Motivate and manage teams of student helpers at events in order to exceed registration targets.Ensure a high level of promotion takes place to enable users to complete their registration details and increase engagement.Presenting to students about specific topics at target universities.Reporting on experiences via Blogs to help build engagement with users.Give full feedback about events attended in order to help shape future marketing plans.Maintain the database of student helpers for future CPAs.Maintain a detailed knowledge of the company’s products and new developments. Represent Milkround at all times in a professional and approachable manner.I contributed to Milkround gaining the most website registrations in company history and personally registered over 14,000 students in a three month period

Milkround

Campus Promotions Assistant

This position has required me to utilise varying promotional mix methods to promote KPMG careers events, subsequently increasing brand awareness and graduate scheme applications. Marketing for a reputable company in the ‘Big Four’ has given me real life experience of promotion and developing business strategy that has proven invaluable for my degree.Following my project management on the 'KPMG Does Sunday' campaign I was awarded a prize for recognition of my relentless promotion and for my University ranking in the Times Annual Student Survey being the second most improved in the whole country.

Robyn Lyness

Robyn Lyness