Elisa Palacios

Elisa M Palacios is a seasoned multicultural marketing expert with over a decade of experience in developing campaigns targeting diverse communities. She currently holds the position of Head of Medicare Creative Campaigns for Multicultural and Medicare D-SNP segments at Aetna, a CVS Health Company.

Professional Background

Elisa has an extensive career in marketing, having held various roles across different industries:

• Head of Medicare Creative Campaigns at Aetna (current role)
• Marketing Project Manager - Strategic Partnerships at Prudential Financial
• Marketing Director at Bowlmor AMF
• Brand Manager at VALRHONA
• Marketing Manager at ALPFA, Inc - Association of Latino Professionals For America

Education

Elisa's educational background includes:

• MBA in International Business and Marketing from Brandeis University
• MBA in Business Management and Marketing from Università Bocconi
• BBA in Accounting from the City University of New York-Baruch College - Zicklin School of Business

Expertise and Skills

Elisa specializes in various aspects of marketing, including:

• Business development
• Brand management
• Trade marketing
• Digital and social media planning
• Marketing segmentation
• Shopper marketing
• Project management
• Agency management
• Event management and planning
• Strategic marketing leadership

She is particularly skilled in grassroots marketing, localization, customer acquisition, community-based marketing, and multicultural marketing.

Personal Attributes

Elisa is bilingual in English and Spanish and is passionate about bridging cultural tensions regarding race, ethnicity, and gender. She is an alumni member of EY and takes pride in being part of a team that advocates for the health and wellness of local communities in the United States.

Elisa Palacios is based in Miami, Florida, and has a strong professional network with over 3,000 followers on LinkedIn.1