Robb Verna

Robb Verna is a seasoned marketing professional currently serving as the Sr. Director of Marketing at Ascent.1 He is known for being a growth-obsessed technology and SaaS marketing leader with extensive experience in driving incremental revenue and customer retention.1

Professional Background

Robb Verna has a diverse background in marketing and business development. He has held various leadership positions throughout his career, including:

• Sr. Director of Marketing at Ascent (current role)1
• Growth and Marketing Leader at 121G, LLC
• Lead Mentor at The Farm-Atlanta
• Principal Consultant at Evergreen Marketing, LLC
• Director of Client Marketing at Greenway Health
• Vice President of Marketing at Bank of America Merchant Services

Education and Expertise

Robb is a graduate of Loyola University Maryland, where he earned a Bachelor of Business Administration degree. He has developed deep expertise in:

• Customer retention strategies
• Incremental sales growth
• Channel partner expansion
• Innovative marketing strategies
• Performance-driven marketing

Skills and Approach

Robb is recognized for his:

• Goal-oriented and results-driven approach
• Ability to leverage marketing knowledge to deliver tangible, measurable results
• Focus on making customers successful, believing that customer success leads to brand loyalty and new customer acquisition
• Deep understanding of long-term customer value
• Proven track record in developing marketing strategies that achieve business objectives1

Recent Developments

As of July 12, 2024, Robb had completed his first 30 days as the marketing leader at Ascent, expressing enthusiasm about building an incredible business.2 This aligns with his current role as Sr. Director of Marketing at the company.

Robb Verna continues to be an active professional in the marketing field, holding certifications such as Digital Marketing from HubSpot Academy, which he obtained in December 2023.1