Saint Mary's College of California

Growth Marketing Leader

Mountain View, California, United States

Beth Caltagirone

Marketing Consultant

Violin Systems

Senior Director of Marketing

Marketing for Cloud and Data Center technology companies.  Clients:Violin Systems - Extreme Performance Storage Platforms (Aug 2018 to Nov 2018)JetStream Software - Next Generation Cross-Cloud Software (Oct 2017-Aug 2018)Provide marketing strategy and hands-on implementation of demand generation activities to acquire, nurture and convert leads, develop regional lead generation activities with the channel. Increase awareness, consideration, and preference through integrated campaigns, event strategy, AR/PR management, social strategy, and digital marketing.

Consulting

Independent Consultant, Digital Strategy, Integrated Marketing, Demand Generation, Channel Marketing

Led brand & communication strategy, creative direction, and demand generation campaigns.  Developed and orchestrated a global team covering content creation, customer reference program, AR and PR, email nurture, paid search, webinars, social media, trade shows, partner marketing resulting in brand awareness, credibility and a flooded sales pipeline.

SanDisk

Director Marketing Communications, Data Center Solutions

Led development and global implementation of digital marketing strategy to drive brand loyalty, and educate the consumer. Responsible for multi-million dollar annual marketing budget, vendor selection and management.UNDER MY LEADERSHIP:●  Developed and implemented global campaigns ●  Utilizing mobile and micro sites, interactive games, text messages, social media (Facebook), print ads, email (SilverPop, RightNow), paid search (SEM), to align with live events featuring popular artists, v-loggers, and to be leveraged by the channel (Radio Shack, Best Buy, Amazon) ●  DemandGen Team member for high profile retail products developing specialized launch campaigns●  Established, built and maintained partner relationships for content creation and co-marketing efforts● Developed contests and games on YouTube and micro sites to increase user-generated content● Orchestrated promotions using Facebook, paid search (SEM) and email (SilverPop) to increase awareness, registrations, and amplify user-generated content● Rallied multi-functional teams and vendors to deliver core campaign components● Coordination with global teams for localized program implementation, development and trainingKEY ACHIEVEMENTS:● Successfully rejuvenated the company’s global digital asset management portal (Aprimo) through development of standard processes and training to 2,000 users worldwide (employees and channel partners) in a period of 3-months.● Active member of the Corporate Privacy Committee since its inception in 2010, involved with updating the company Privacy Policy, developing Privacy training, and employee education.

Senior Marketing Manager, WorldWide Retail Marketing

Responsible for developing and implementing a global consumer focused digital marketing strategy for the Mobile Retail division “Wake Up Your Phone” campaign at SanDisk Corporation.UNDER MY LEADERSHIP:● Develop integrated web strategy to support worldwide marketing campaign consisting of a main web site, mobile web site, promotional micro-sites, SMS promotions, visitor registrations, and search engine marketing (SEM)● Integrated online elements at Campaign Live events, store promotions● Global online game promotion to generate product education resulted in 10% results● Developed and implemented video contest on YouTube to increase consumer awareness● Manage creative and web development agencies to drive high level results and timely delivery● Build and maintain partner relationships for content generation and co-marketing efforts ● Orchestrate on-line promotions utilizing electronic direct mail and social networking avenues to increase web site traffic, visitor registrations, boost user generated content, and grow on-line buzz● Create framework for promotions to duplicate throughout the retail channel● Drive development of on-line tools and games to increase product awareness and usage Lead project for developing web messaging and content for Camino Medical Group (currently Palo Alto Medical Foundation)

Independent Consultant/ San Disk Corporation

UNDER MY LEADERSHIP:● Developed and orchestrated marketing strategy for this technology company● Launched new branding campaign● Management of the marketing budget● Initiated and developed partner relationships for co-marketing programs with Fortune 500 companies● Developed core messaging for the brand and vertical markets and managed implementation for all  marketing communications vehicles:  promotions, trade shows, online and corporate web site

AppStream (Acquired by Symantec)

Senior Marketing Manager

- Directed all marketing communications for this worldwide telecommunications company●  Piloted corporate branding campaign including public relations, advertising, and industry events●  Championed implementation of new corporate identity through development of new design styles for corporate collateral and international trade show presence●  Initiated, developed and implemented Public Relations efforts worldwide resulting in noticeable brand awareness in the industry by the sales team●  Spearheaded initiative to refresh corporate online presence to expand market exposure●  Directed implementation of new approach to product launches resulting in a ten-fold increase in media coverage from industry publications●  Managed direct marketing campaign targeting end-users resulting in 60% new users

Globe Wireless

Marketing Manager

- Managed nationwide corporate accounts providing conference and hotel room accommodations●  Continuously exceeded monthly sales goals by 35%●  Conducted executive and supervisory level sales presentations, prospecting, negotiations,orchestrated site tours, local market research and competitive comparisons●  Team leader with Meeting Planner International fundraisers and events

Embassy Suites

Sales Manager

Directed marketing programs for this national hotel chainManaged multi-national advertising campaign, development of ads and collateralDeveloped strategy and implemented regional promotions with partners to increase salesImplemented a worldwide multi-faceted branding campaign targeted at travel agents and guestsInitiated an international direct mail campaign for the resort hotels in the western regionOrchestrated event and trade show presence for the entire chainStandardized the point-of-sale database system and architected information management reports for executive review for the hotel chain

Crown Sterling Management, Inc (Acquired by Embassy Suites)

Marketing Resources Manager

- Developed relationships with corporate clients to increase and maintain existing memberships resulting in average new annual revenues of $144K●  Generated leads through media, referrals, direct mail, telemarketing

San Francisco Chamber of Commerce

Account Executive

- Developed and implemented training program and standards for staff of 42+ on the sales account management system and all software applications●  Chaired the User's Committee for 400 ITT Sheraton Hotels nationwide●  Assisted with trade show and special event planning and coordination

ITT Sheraton Hotels

Liaison for directing internal and external business throughout this worldwide government contractor companyManaged the corporate marketing resources database