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Rob Hassler
Director of Business Development at Bluecadet
Rob Hassler is the Director of Business Development at Bluecadet, a leading digital agency based in Philadelphia that creates award-winning experiences for museums, cultural institutions, and brands.13 With over 10 years of experience in business development, Rob has worked with notable clients such as Nike, The Metropolitan Museum of Art, Google, and Wharton.14
Professional Experience
Rob's career path includes:
-
Director of Business Development at Bluecadet (July 2022 - Present)
- Leads the studio's approach to new business
- Manages proactive and inbound business development efforts
- Coordinates strategic insights for proposals
-
Business Development Manager at Promptworks (November 2018 - June 2022)
- Generated $4M in new business over 2+ years
- Managed the entire sales cycle for clients like goPuff, Wharton, URBN, and Vanguard
-
Business Development and Marketing Manager at Daroff Design (June 2016 - November 2018)
- Oversaw marketing and business development efforts
- Secured 20+ new company projects over two years
Education
- Master of Arts in Museum Communications from the University of the Arts, Philadelphia
- Bachelor of Arts in Art History and American Studies from Franklin & Marshall College
Skills and Expertise
Rob's skills include:
- Negotiation and relationship building
- Cross-team collaboration
- Data analysis and visualization
- Marketing campaign management
- Copywriting and content management
- Formal presentations and storytelling
Personal Life
Outside of work, Rob is a husband and father to twins, Cameron and Audrey.1 He resides in Ambler, a suburb of Philadelphia. Rob is also a former college athlete, a dedicated Arsenal supporter, and an art history enthusiast.13
Rob is passionate about helping clients use technology to tell compelling stories and create meaningful experiences.3 His expertise in business development and his background in art and museum communications make him well-suited for his role at Bluecadet, where he collaborates with mission-driven organizations to create human-centered products and environments.2
