Rick Larson

Results-driven and growth-focused executive with comprehensive capabilities in sales strategies, brand development, competitive marketing analysis, and business/revenue optimization.

Rick Larson is a seasoned business executive with over 35 years of experience in enterprise and entrepreneurial roles.1 He served as Vice President of Global Channel and Business Development at Maximizer Software, Inc. from May 2018 to November 2023.1 In this role, he developed the global partner ecosystem and managed Sales, Marketing, and Channel operations.1

Currently, Rick is the Chief Growth Officer at Proxure, an Applied Data Solutions company focused on transforming the professional services procurement market.1 He started this position in December 2023.1

Key aspects of Rick Larson's career include:

Professional Experience

Maximizer Software, Inc.: Vice President, Global Channel and Business Development (May 2018 - November 2023)
Hewlett Packard Enterprise: Sales Leader - Cloud Service Providers/SaaS (2015 - 2018)
Interra Health, Inc.: Vice President Sales and Business Development (2014 - 2015)
Blue 5 Consulting: President and Owner (2005 - 2014)

Expertise

Rick is known for his skills in:

Orchestrating business transformations
Strategic and operational planning
Identifying new revenue opportunities
Sales planning and execution
Market analysis
Customer service and satisfaction
Data analysis and management
Team leadership and development

Achievements

Led numerous CRM and industry-specific speaking engagements across North America
Founded a Text Marketing Company in the USA and a T-shirt Business in Canada
Featured in CIO Magazine (May 15, 2001) for CRM expertise
Actively involved in Youth Hockey as a coach, AAA Team Manager, and Board Member (2005-2012)

Rick Larson is based in Regina, Saskatchewan, Canada, and has a background that includes global travel and diverse business experiences.1