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    Rick Larson

    Results-driven and growth-focused executive with comprehensive capabilities in sales strategies, brand development, competitive marketing analysis, and business/revenue optimization.

    Rick Larson, a seasoned professional with a remarkable track record in guiding business transformation efforts and driving revenue growth through strategic insights and operational excellence.

    With a knack for identifying revenue opportunities and enhancing sales performance, Rick excels in data-driven decision-making and process improvement, while leading top-performing teams with a focus on interactive training and inspirational leadership.

    His exceptional communication, problem-solving, and time management skills complement his ability to deliver creative solutions and foster team adaptability and flexibility.

    Rick's diverse background includes speaking engagements on CRM, the establishment of successful side businesses, involvement in youth hockey management, and global travel experiences.

    His expertise spans sales planning, market analysis, customer service, data oversight, training, revenue optimization, stakeholder engagement, brand development, and team leadership.

    Core competencies encompass marketing, sales strategy, brand awareness, forecasting, operations, CRM, data analysis, lead generation, and relationship management, among others.

    Rick holds Bachelor's degrees in Electrical Engineering and Computer Science from the University of Saskatchewan and has held key positions at Maximizer Software, Hewlett Packard Enterprise, Interra Health, and Blue 5 Consulting.