Dave Leveille

Dave Leveille is the Executive Vice President of Sales and Brand Development at tasc Performance, an active lifestyle clothing brand based in New Orleans. He joined the company in August 2020, taking on a newly created role where he is responsible for overseeing wholesale distribution, event strategy, and licensing partnerships.12

Professional Background:

Leveille has extensive experience in the apparel industry, having spent over 22 years at Oxford Industries in various leadership roles, including President of the Lanier Sportswear division. His tenure there was marked by significant achievements such as orchestrating the rebranding of Oxford Golf and expanding distribution channels for golf apparel.123 Prior to his time at Oxford, he held several key positions at Tommy Hilfiger Golf, where he successfully launched multiple product lines and managed licensing agreements that significantly increased sales.24

Education:

He earned a Bachelor of Science degree in Marketing from Louisiana State University, where he was also the captain of the varsity golf team.123

Personal Insights:

Leveille has expressed enthusiasm for his role at tasc Performance, highlighting his long-standing appreciation for the brand and its commitment to sustainability through innovative fabric use, such as bamboo and organic cotton.15 His leadership is expected to enhance tasc's market presence and growth trajectory within the active lifestyle segment.