Rich Penner

Rich Penner is the Vice President and Executive Producer at xfctr, a role he has held since November 2020. With over 25 years of experience in the Experiential Marketing industry, he has worked across various roles, including Field Activation, Account Management, and Executive Leadership. His extensive background equips him with skills in resourcefulness, efficiency, and quick decision-making, which are crucial for managing teams and resources in dynamic environments.1

In addition to his current position at xfctr, Penner is also the Principal Consultant at RP Event Productions LLC, where he has been providing comprehensive experiential marketing management services since August 2012. His client roster includes notable agencies and companies, showcasing his expertise in the field.1

Penner's career includes significant roles such as:

• Production Director at retailcomm
• Director of Program Execution at CPC Intersect
• Regional Account Manager at CPC Experiential Marketing
• Special Events Manager at CPC Experiential Marketing

He has a passion for outdoor activities such as boating and scuba diving, which he believes help him maintain a composed mindset and assess risks effectively. Additionally, he aspires to be a lead singer in a band, demonstrating his creative side.1