Rich Penner

Rich Penner is a seasoned professional in the experiential marketing industry with over 25 years of experience.1 He currently serves as the Vice President & Executive Producer at xfctr, a position he has held since November 2020.1 Based in the Dallas-Fort Worth Metroplex, Penner brings extensive expertise to his role, having worked in various facets of the business including field activation, account management, and executive leadership.1

Career Highlights

Current Role: As Vice President & Executive Producer at xfctr, Penner leverages his vast experience in experiential marketing to lead operations and drive success for the company.1

Previous Positions:

• Principal Consultant at RP Event Productions LLC (August 2012 - Present)
• Production Director at retailcomm (June 2015 - January 2016)
• Travel Director at FUSION Marketing | THIS IS FUSION (2011 - 2014)
• Regional Account Manager at CPC Experiential Marketing (July 2000 - June 2006)1

Education and Skills

Penner's educational background includes:

• B.S. in Marketing from Colorado State University (2015 - 2017)
• Criminal Justice & Political Science studies at Hamline University (1994 - 1997)1

His key strengths include being resourceful, efficient, and an on-the-spot decision maker. Penner prides himself on his endless energy reserve, which serves him well in managing resources and motivating personnel in fast-paced environments.1

Personal Interests

Outside of his professional life, Penner enjoys:

• Boating with friends
• Scuba diving (certified Open Water Scuba Diver)
• Firearm shooting1

These activities have taught him valuable skills such as always having a backup plan, maintaining composure, and accurately assessing and taking calculated risks.1

Rich Penner's extensive experience and diverse skill set make him a valuable asset in the experiential marketing industry, particularly in his current leadership role at xfctr.