Ricardo Cota

Ricardo Cota is a seasoned professional with years of experience in commercial roles, specializing in ERP sales.

Currently serving as the Commercial Manager for one of SAP's key partners in Brazil since November 2013, Ricardo leads a sales team with a focus on collaboration with Marketing and senior management.

His expertise in sales, negotiation, and closing deals has led to onboarding 77 companies onto the SAP Business One platform, growing UPPERTOOLS' client portfolio.

Ricardo actively contributes to strategic planning, overseeing its execution, and making adjustments to ensure organizational goals are met.

He is dedicated to instilling the company's mission, vision, and values within his team, fostering a culture of responsibility and excellence.

With a Master's degree from UNICAMP, an MBA in Commercial Management from FGV, and various sales-related certifications, including SAP Sales Academy, Ricardo is well-equipped to drive sales success.

His proficiency extends to utilizing commercial tools like ExactSales, Salesforce, Hubspot, and LinkedIn, among others, to enhance sales operations.

Ricardo's teaching experience at both undergraduate and postgraduate levels in multiple universities has honed his skills in training sales teams and guiding them through prospecting activities and client engagement strategies.