Sarah J.

Director, Brand Experience at Green Shield Canada (GSC)
Summary
Sarah Joseph is a seasoned marketing executive with over 20 years of experience in driving entrepreneurial and creative strategies for brand growth.
She is known for her ability to inspire and lead teams towards consumer engagement that results in revenue, profit, and market share increases.
Sarah demonstrates expertise in brand management, strategy, brand positioning, P&L ownership, and integrated commercial planning.
Her skill set includes innovation pipeline development, digital and social media marketing, direct-to-consumer and e-commerce strategies, public relations, and media planning.
She has a strong background in acquisition integration, change management, talent optimization, and international matrix management.
Sarah holds an MBA in Marketing from York University, an MA in International Relations and Affairs from McMaster University, and a Bachelor's degree in Political Science & Philosophy from McMaster University.
In her professional journey, she has held key positions such as Director of Brand Experience at Green Shield Canada, Director of Marketing, Branding & Communications at UNFI, and various marketing roles at Church & Dwight, Co., Inc., Mattel, Storck, and Canadian Tire Financial Services.